Marketing Major (B.S.)

The Marketing degree provides a strong foundation in the key knowledge areas of the field. Studies combine essential business courses with specialized learning in such topics as global marketing, consumer behavior, branding, and social media. Graduates will be prepared to deploy creative and data-driven approaches to advance organizational objectives and business strategy.

Degree Requirements

Minimum Credit Requirement: 120 credits
Minimum Residency Requirement: 30 credits must be taken at UNH
Minimum Cumulative GPA: 2.0 is required for conferral*
Core Curriculum Required: General Education Program
Major, Option and Elective Requirements as indicated.
*GPA: Major and any state certification GPA requirements may be higher and are indicated in program details.
A minimum grade of C- is required in all Major coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor, and General Education requirements with only one overlap being utilized between the Major and Minor. Please note that Option requirements are considered part of the Major. Students must complete 16 upper-level credits in majors within the College of Professional Studies, Online.

General Education Program Requirements

A minimum grade of D- is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.

All General Education requirements, including CRIT 602 Advanced Critical Analysis and Strategic Thinking and IDIS 601 Interdisciplinary Seminar, must be taken prior to the capstone.

ENG 420The Writing Process4
COM 460Interpersonal Communication and Group Dynamics4
COM 480Visual Communication4
CRIT 501Introduction to Critical Inquiry4
Select one of the following:4
Math for Our World
Knowledge of Human Behavior & Social Systems4
Knowledge of the Physical & Natural World4
Knowledge of Human Thought & Expression4
CRIT 602Advanced Critical Analysis and Strategic Thinking4
IDIS 601Interdisciplinary Seminar4
Total Credits40

Writing Program Requirements

All bachelor's degree candidates are required to complete four writing intensive courses as part of the University Writing Program Requirements as follows:

The Writing Process
One Writing Intensive course in the Major
One Writing Intensive course at the 600-level or above
One Additional Writing Intensive Course

Writing Intensive courses are identified with the label "Writing Intensive Course" in the "Attributes" section of the course description and/or a W following the course number.


Major Requirements

Prior to capstone enrollment, students are expected to complete the majority of their required major courses along with CRIT 602 Advanced Critical Analysis and Strategic Thinking and IDIS 601 Interdisciplinary Seminar. Students should consult with their advisor regarding specific major courses that may be completed with their capstone. Academic Advisor approval is required for registration to be processed.

Major in Marketing
Foundation Courses
APST 405Career Development and Planning2
ART 512Fundamentals of Design4
CMPL 402Excel2
MGMT 569Budget Management4
MKT 510Principles of Marketing4
Intermediate Courses
COM 647Writing for Visual Media4
DAT 510Introduction to Data Analytics4
MKT 517Consumer Behavior4
MKT 600Social Media Marketing4
Advanced Courses
MKT 612Agile Marketing4
MKT 615Digital Storytelling and Brand Management4
MKT 618Sales Management4
MKT 645Marketing Research4
MKT 720Digital Advertising4
MKT 723Marketing Design and Usability4
Integrative Capstone
MGMT 795Integrative Capstone: Industry-Based Internship4
or MGMT 797 Integrative Capstone: Industry-Based Project
Total Credits60


Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, option or minor. Students will need 120 credits total to graduate with a bachelor's degree from the Online Division of the College of Professional Studies.

This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH CPS Online undergraduate students should develop individual academic plans with their academic advisor during their first year at UNH.

Sample Course Sequence

Plan of Study Grid
First Year
APST 405 Career Development and Planning 2
CMPL 402 Excel 2
ENG 420 The Writing Process 4
MKT 510 Principles of Marketing 4
General Education Course 4
COM 460 Interpersonal Communication and Group Dynamics 4
CRIT 501 Introduction to Critical Inquiry 4
MTH 402
Math for Our World
or Statistics
or Pre-Calculus
General Education Course 4
Second Year
ART 512 Fundamentals of Design 4
COM 480 Visual Communication 4
MGMT 569 Budget Management 4
Elective 4
DAT 510 Introduction to Data Analytics 4
MKT 517 Consumer Behavior 4
General Education Course 4
Elective 4
Third Year
CRIT 602 Advanced Critical Analysis and Strategic Thinking 4
MKT 600 Social Media Marketing 4
MKT 612 Agile Marketing 4
MKT 615 Digital Storytelling and Brand Management 4
COM 647 Writing for Visual Media 4
Elective 4
MKT 618 Sales Management 4
MKT 723 Marketing Design and Usability 4
Fourth Year
IDIS 601 Interdisciplinary Seminar 4
MKT 645 Marketing Research 4
MKT 720 Digital Advertising 4
Elective 4
MGMT 797
Integrative Capstone: Industry-Based Project
or Integrative Capstone: Industry-Based Internship
Elective 4
 Total Credits120
  • Identify the activities/issues in marketing that may present ethical challenges and articulate the consequences associated with the unethical behavior.
  • Apply relevant marketing theories and models to contemporary marketing issues and professional practice.
  • Recognize the role of marketing in today’s global society.
  • Demonstrate multi-channel communication skills including oral, written, audio/visual and digital.
  • Identify and analyze contemporary marketing problems and situations.
  • Collect, review, and analyze consumer and sales data to make informed marketing decisions.