Digital Marketing Minor
The focus of marketing revolves around the consumer and a minor in digital marketing will allow the student to identify consumers, evaluate consumer interest, and meet consumer needs and wants through marketing research, consumer behaviors, and customer relations on a local, national, and global level. Students with a minor in marketing can complement their major areas of study with essential skills that provide students with insight into the modern external functional area of business.
NOTE: This minor may not be declared with the following majors: BS Marketing or BS Business Management: Digital Marketing.
Students will have the opportunity to:
1. Apply relevant marketing theories and models to contemporary marketing issues and professional practice.
2. Identify and discuss promotional skills and competencies for marketing products, services, and ideas.
3. Analyze contemporary marketing problems and situations.
All minor courses must be completed with a minimum grade of C-, and a 2.0 grade point average must be maintained in courses for the minor. Two courses must be at the upper level (600 or 700). Only one overlap is allowed between major and minor.
Minor Requirements
| Code | Title | Credits |
|---|---|---|
| MKT 517 | Consumer Behavior | 4 |
| MKT 612 | Agile Marketing | 4 |
| MKT 615 | Digital Storytelling and Brand Management | 4 |
| Select two of the following: | 8 | |
| Fundamentals of Design | ||
| Writing for Visual Media | ||
| Social Media Marketing | ||
| Marketing Research | ||
| Digital Advertising | ||
| Marketing Design and Usability | ||
| Total Credits | 20 | |