Digital Marketing Minor
https://cps.unh.edu/program/minor/digital-marketing
The focus of marketing revolves around the consumer and a minor in digital marketing will allow the student to identify consumers, evaluate consumer interest, and meet consumer needs and wants through marketing research, consumer behaviors, and customer relations on a local, national, and global level. Students with a minor in marketing can complement their major areas of study with essential skills that provide students with insight into the modern external functional area of business.
NOTE: This minor may not be declared with the following majors: BS Marketing or BS Business Management: Digital Marketing.
All minor courses must be completed with a minimum grade of C-, and a 2.0 grade point average must be maintained in courses for the minor. Two courses must be at the upper level (600 or 700). Only 8 credits may overlap between major and minor.
Minor Requirements
| Code | Title | Credits |
|---|---|---|
| MKT 517 | Consumer Behavior | 4 |
| MKT 612 | Agile Marketing | 4 |
| MKT 615 | Digital Storytelling and Brand Management | 4 |
| Select two of the following: | 8 | |
| Fundamentals of Design | ||
| Writing for Visual Media | ||
| Social Media Marketing | ||
| Marketing Research | ||
| Digital Advertising | ||
| Marketing Design and Usability | ||
| Total Credits | 20 | |
Program Learning Outcomes
Students will have the opportunity to:
- Apply relevant marketing theories and models to contemporary marketing issues and professional practice.
- Identify and discuss promotional skills and competencies for marketing products, services, and ideas.
- Analyze contemporary marketing problems and situations.