Communication Arts Major (B.A.)

Communication Arts majors explore the creativity, artistry, and impact of human communication. The program offers a rich variety of learning experiences, including:
  • Working with cutting-edge digital media in state-of-the-art sound and video production studios and a high-definition editing suite with full Adobe creative cloud access.
  • Discovering how communication theories and practices shape personal identity, social skills, professional relationships, and human relations.
  • Enhancing your media writing, social media, public relations, and strategic communication skills.
  • Exploring the history of media using a super-tech screening room with surround sound.
  • Developing hands-on research activities, creative media projects, and internship experiences that link students with businesses, nonprofits, and the community.
To complete the major, students can take courses from across the Communication Arts curriculum, or they may choose to focus their coursework in one of four suggested areas of study: Advertising and Public Relations*, Cinema and Media Arts*, Digital Media*, or Human Relations*.
A degree in Communication Arts prepares students for today’s communication-driven society. The program offers students the knowledge and skills they need to succeed as professional communicators, media artists, and entrepreneurs working in a variety of careers. Our alumni have gone on to work in fields such as radio, television, film, web, digital video, corporate communications, journalism, public relations, social media, advertising, sales, strategic communication, audience research, counseling, conflict mediation, human resources, and more. A Communication Arts degree also creates pathways to careers in government, social services, public education, and community affairs, where employers seek graduates who can think creatively and communicate effectively to a variety of audiences and constituents.

Communication Arts faculty bring exceptional expertise to the classroom and are actively engaged in their own creative and scholarly work. They regularly share their knowledge with audiences around the state, the country, and the world. Some are also experienced professionals who bring current, real-world knowledge from the workplace to the classroom. In addition to classroom instruction, the program also provides students with exceptional access to experiential learning opportunities (internships, community-based research, service learning, and media production projects) that occur within real-life settings.

 For more information, contact Jeff Klenotic, program coordinator or contact the UNH Manchester Office of Admissions, (603) 641-4150.


Advertising and Public Relations, Cinema and Media Arts, Digital Media, and Human Relations are Degree Options that appear on the official UNH transcript and diploma. The specific requirements for each Degree Option are presented elsewhere in this catalog. Students are encouraged to contact the Communication Arts program coordinator or their academic advisor to discuss whether a Degree Option is the right choice for them.

Degree Requirements

Minimum Credit Requirement: 128 credits
Minimum Residency Requirement: 32 credits must be taken at UNH
Minimum GPA: 2.0 required for conferral*
Core Curriculum Required: Discovery & Writing Program Requirements
Foreign Language Requirement: Yes

All Major, Option and Elective Requirements as indicated.
*Major GPA requirements as indicated.

Major Requirements

Communication Arts (CA) majors must complete 10 courses (40 credits) and maintain a minimum overall grade point average of 2.0 in the major. Transfer students must complete at least 20 credits in the Communication Arts major at UNH. Communication Arts majors may use up to two CMN and/or CA courses toward both the Communication Arts major and UNH Discovery Program requirements.

I. Required Core Courses 1
CMN 455Introduction to Media Studies4
CMN 456Propaganda and Persuasion4
CMN 457Introduction to Language and Social Interaction4
II. Selected Coursework 2
Select three courses from area A, two from area B, two from area C below.28
Total Credits40

Students must earn a "C" or better in each course to satisfy CA degree requirements.


Students must earn a "C-" or better in each course to satisfy CA degree requirements.

A. Communication Practices
Select three courses from the following:12
Introduction to Public Speaking
Media Writing
Internship/Communication in the Urban Community
Image and Sound
Relational Violence
Conflict in Relational Communication
Fundamentals of Video Production
Advanced Video Production
Fundamentals of Audio Prod
Advanced Topics in Digital Media Production
Advanced Screenwriting
Graphic Design I
Graphic Design II
Total Credits12
B. Communication Practices: Organization, History, and Policy
Select two courses from the following:8
History of Film
History and Organization of Advertising
Typography I
LGBT Images and Perspectives
Communicating in Families
Public Relations
Social Media for Organizations and Business
Special Topics in Communication Organization, History, and Policy
Ethics and the Law in the Digital Age
21st Century Journalism: How the News Works
Philosophy Through Film
Total Credits8
C. Communication Practices: Theory and Research
Select two courses from the following:8
Communication Technologies and Culture
Film History/Theory and Method
Independent Study
Total Credits8

Capstone Requirement

The capstone requirement will be satisfied in a student's senior year by completion of a specific four-credit capstone course at the 600 or 700 levels. Students may not enroll in a capstone course until they have completed all three CA program core courses (CMN 455 Introduction to Media Studies, CMN 456 Propaganda and Persuasion, and CMN 457 Introduction to Language and Social Interaction) and at least one Area A course and one Area B course. Students must also have completed the prerequisites for the particular capstone course they seek to take. Exceptions to this rule must be approved by the student’s academic advisor and CA program coordinator. The capstone course can also fulfill an Area C course requirement.

The capstone experience offers seniors an opportunity to synthesize and apply knowledge and skills gained throughout their communication arts major coursework. The capstone course requires students to conduct an original research study, a creative media project, an internship, community-based research, or an advanced service learning project in communication arts under the close supervision of a communication arts faculty member. Students are strongly encouraged to share their capstone projects with the larger UNH community through participation in the Undergraduate Research Conference, a presentation in the Brown Bag lunch series, publication in the UNH undergraduate journal Inquiry, or presentation in some other public venue. Students should work closely with their advisors to make sure the capstone requirement has been satisfied.

Courses that satisfy this requirement include, but are not limited to:

Capstone Courses
CA 612Narrative4
CA 615Film History/Theory and Method4
CA 720Seminar4
CA 795Independent Study4

This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH Manchester undergraduate students will develop individual academic plans with their professional advisor during the first year at UNH.

Sample Course Sequence

Plan of Study Grid
First Year
UMST 401
First Year Seminar
or Transfer Seminar
ENGL 401 First-Year Writing 4
CMN 455 Introduction to Media Studies 4
Discovery Course 4
Elective 4
Quantitative Reasoning 4
CMN 456 Propaganda and Persuasion 4
Discovery Course 4
Elective 4
Second Year
Foreign Language 4
CMN 457 Introduction to Language and Social Interaction 4
Major Elective 4
Discovery Course 4
Foreign Language 4
Major Elective 4
Major Elective 4
Discovery Course 4
Third Year
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
Fourth Year
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
Major Elective 4
Discovery Course 4
Elective 4
Elective 4
 Total Credits129-130

Upon completion of the Communication Arts program, students will be able to:

  • Analyze how creativity, artistry, narrative, identity, persuasion, and ethics shape messages and relationships produced within a variety of social, organizational, and industry contexts.
  • Demonstrate knowledge and skills that give them expertise and proficiency in areas such as human relations, social media, digital video, audio production, graphic design, writing, and speaking.
  • Know the history of communication practices and understand how media technologies and messages have impacted societies, cultures, organizations, and businesses.
  • Effectively research and creatively explore communication practices, experiences, and trends using high quality sources of information, multiple modes of inquiry, and multiple presentation formats.
  • Identify professional interests or career paths by working with the Internship and Career Planning Office and by engaging with communication settings outside the classroom through internships, service learning, field trips, and independent studies.