Business Major (B.A.)

https://manchester.unh.edu/program/ba/business-major

The bachelor of arts in business has a strong interdisciplinary focus. The curriculum adheres to a philosophy that effective decision making requires a broad understanding of the institutional and cultural climate within which businesses are operating. The program uses the resources of Manchester's business community and its economic strengths to provide students with skills, knowledge, and opportunities.

The business program offers areas of focus in business economics, management (including human resources), and marketing/sales. Students with a unique interest can create a self-designed concentration with approval of their advisor and the coordinator of the business program.

The culminating capstone experience enables students to apply their knowledge in the form of an internship or applied senior project. Because this is a bachelor of arts program, students fulfill the foreign language requirement. Students have the opportunity to enhance their knowledge through community experiences and internships. Graduates of UNH Manchester's business program are in demand because they offer future employers a portfolio of practical skills and theoretical knowledge, coupled with applied experiences through internships, leading to effective communication and leadership.

For more information, contact Yvette Lazdowski, program coordinator or the Office of Admissions, (603) 641-4150.

Degree Requirements

Minimum Credit Requirement: 128 credits
Minimum Residency Requirement: 32 credits must be taken at UNH
Minimum GPA: 2.0 required for conferral*
Core Curriculum Required: Discovery & Writing Program Requirements
Foreign Language Requirement: Yes

All Major, Option and Elective Requirements as indicated.
*Major GPA requirements as indicated.

Major Requirements

Students must complete 128 credits to graduate. Each required course must be completed with a minimum grade of C-. Students must attain a minimum GPA of 2.0 in major courses required for graduation. Majors cannot use BUS 430, ECN 411, or ECN 412 to satisfy both Discovery Program and major requirements. Transfer students must complete at least half of their credits in the major and the 8-credit capstone experience (BUS 705 and either BUS 750 or BUS 760) in residence at UNH Manchester.

Introductory Business Core Courses
BUS 400Introduction to Business4
BUS 405Introduction to Business Computer Applications4
BUS 430Introduction to Business Statistics4
BUS 532Introduction to Financial Accounting4
BUS 533Introduction to Managerial Accounting4
ECN 411Introduction to Macroeconomic Principles4
ECN 412Introduction to Microeconomic Principles4
ENGL 401First-Year Writing4
MATH 420Finite Mathematics4
or MATH 422 Mathematics for Business Applications
or MATH 425 Calculus I
PTC 500Business Communication4
Select one of the following:4
COMP 405
Introduction to Web Design and Development
COMP 415
Mobile Computing First and For Most
COMP #425
Introduction to Programming
COMP 430
Systems Fundamentals
Intermediate Business Core
BUS 601Financial Management4
BUS 610Marketing Principles and Applications4
BUS 620Organizational Behavior4
BUS 690Business Program Internship 11-4
Capstone
BUS 705Business Ethics 24
BUS 750Business Capstone Senior Seminar - Internship 24
or BUS 760 BUS SR SEM - Research Project
Area of Study
Select an area of study16
Total Credits81-84

Areas of Study

Business Economics
Select four of the following courses (including at least one course at 600 level or above):16
BUS 690
Business Program Internship
BUS 695
Independent Study in Business
DATA 557
Introduction to Data Science and Analytics
ECN 640
Business Law and Economics
ECN 650
Economics for Managers
Total Credits16
Management
Select four of the following courses:16
BUS 453
Leadership for Managers
BUS 455
Management of Human Resources
BUS #520
Training and Development
BUS 575
Students Consulting Organizations
BUS 640
Business Communication and Conflict
BUS 690
Business Program Internship
BUS 695
Independent Study in Business
ECN 640
Business Law and Economics
ECN 650
Economics for Managers
Total Credits16
Marketing
Select three of the following courses:12
BUS 565
Selling and Sales Management
BUS 661
Integrated Marketing Communication
BUS 662
Digital Marketing Applications
BUS 663
Services Marketing and Operations Management
BUS 665
International Marketing Strategy Management
Select one of the following courses or one course not taken from the list above:4
BUS 675
Special Topics in Business Administration
BUS #685
Applications in Business Management
BUS 690
Business Program Internship (in Marketing or Communication)
BUS 695
Independent Study in Business (Marketing/Communication Project)
COMP 405
Introduction to Web Design and Development
COMP 415
Mobile Computing First and For Most
Total Credits16
Self-Designed
Select four courses (or 16 credit hours) with faculty approval, including at least one course at 500 level or above16
Total Credits16
1

Experiential learning is required prior to the last semester at the University. BUS 690 Business Program Internship as an internship course satisfies this requirement. Most students will take two internships at UNH Manchester - (BUS 690 Business Program Internship and BUS 750 Business Capstone Senior Seminar - Internship.)

2

Business Capstone Experience (two courses: BUS 705 Business Ethics and one senior business seminar [BUS 750 Business Capstone Senior Seminar - Internship or BUS 760 BUS SR SEM - Research Project], fulfills the Discovery Program capstone requirement for business majors and is taken during the senior year).

Note: Because this is a bachelor of arts program, students must fulfill a language requirement. Efforts will be made to enhance fluency through subsequent courses and community experiences.

This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH Manchester undergraduate students will develop individual academic plans with their professional advisor during the first year at UNH.

Sample Course Sequence

Plan of Study Grid
First Year
FallCredits
UMST 401
or UMST 402
 First Year Seminar
or Transfer Seminar
 1-2
ENGL 401 First-Year Writing 4
BUS 400 Introduction to Business 4
Discovery Course 4
Elective 4
 Credits17-18
Spring
MATH 422 Mathematics for Business Applications 4
ECN 411 Introduction to Macroeconomic Principles 4
Discovery Course 4
BUS 405 Introduction to Business Computer Applications 4
 Credits16
Second Year
Fall
Foreign Language 4
ECN 412 Introduction to Microeconomic Principles 4
BUS 430 Introduction to Business Statistics 4
BUS 532 Introduction to Financial Accounting 4
 Credits16
Spring
Foreign Language 4
BUS 533 Introduction to Managerial Accounting 4
PTC 500 Business Communication 4
Discovery Course 4
 Credits16
Third Year
Fall
COMP 405
or COMP 415
 Introduction to Web Design and Development
or Mobile Computing First and For Most
 4
BUS 601 Financial Management 4
BUS 610 Marketing Principles and Applications 4
Discovery Course 4
 Credits16
Spring
BUS 620 Organizational Behavior 4
BUS 690 Business Program Internship 4
Discovery Course 4
Major Area of Study Course 4
 Credits16
Fourth Year
Fall
BUS 705 Business Ethics 4
Discovery Course 4
Major Area of Study Course 4
Major Area of Study Course 4
 Credits16
Spring
BUS 750
or BUS 760
 Business Capstone Senior Seminar - Internship
or BUS SR SEM - Research Project
 4
Major Area of Study Course 4
Elective 4
Elective 4
 Credits16
 Total Credits129-130

At the conclusion of the Business program, students should be able to demonstrate:

  • Breadth and depth of knowledge about business and economic concepts, theories and methodologies, especially in the sub-field concentrations of: accounting/finance (full option), management/organizational behavior/ human relations, marketing/sales, and business economics, and how these varying fields are inter-related and complementary.
  • Ability to analyze the effects of economic, social and political forces on changing local, national and global business by employing a multidisciplinary and interdisciplinary approach rooted in the social sciences and ethics.
  • Ability to apply business and economic social science research to real-world, case based, situations in order to craft workable solutions that will yield to increased success and profit.
  • Information literacy (ability to find, retrieve and analyze information) in the fields of business, economics, accounting/finance, marketing through use of proven and reliable private and public sector resources, including: articles, studies and research reports using UNH library resources such as ebscohost.
  • Ability to lead discussion groups and project teams to effective conclusions – written and oral, delivered in or out of the classroom.
  • Adeptness at multiple kinds of qualitative and quantitative analysis of data, particularly data found in, but not limited to, private and public sector reports.
  • Effective writing skills in all types of business and professional writing: memoranda, case studies, analytical and project reports.
  • Essential grasp of cogent presentation methods and techniques in the classroom, in front of visitors and peers.
  • Sensitivity to cultural differences and an appreciation for the diversity of human experience and perspectives.
  • An understanding of the importance of engaged citizenship in building healthy communities at every level (local, national and global).
  • Display professionalism in the workplace, in both service learning and internship contexts.