Business Major (B.A.)
https://manchester.unh.edu/program/ba/business-major
The bachelor of arts in business has a strong interdisciplinary focus. The curriculum adheres to a philosophy that effective decision making requires a broad understanding of the institutional and cultural climate within which businesses are operating. The program uses the resources of Manchester's business community and its economic strengths to provide students with skills, knowledge, and opportunities.
The business program offers areas of focus in business economics, management (including human resources), and marketing/sales. Students with a unique interest can create a self-designed concentration with approval of their advisor and the coordinator of the business program.
The culminating capstone experience enables students to apply their knowledge in the form of an internship or applied senior project. Because this is a bachelor of arts program, students fulfill the foreign language requirement. Students have the opportunity to enhance their knowledge through community experiences and internships. Graduates of UNH Manchester's business program are in demand because they offer future employers a portfolio of practical skills and theoretical knowledge, coupled with applied experiences through internships, leading to effective communication and leadership.
For more information, contact Yvette Lazdowski, program coordinator or the Office of Admissions, (603) 641-4150.
Degree Requirements
All Major, Option and Elective Requirements as indicated.
*Major GPA requirements as indicated.
Major Requirements
Students must complete 128 credits to graduate. Each required course must be completed with a minimum grade of C-. Students must attain a minimum GPA of 2.0 in major courses required for graduation. Majors cannot use BUS 430, ECN 411, or ECN 412 to satisfy both Discovery Program and major requirements. Transfer students must complete at least half of their credits in the major and the 8-credit capstone experience (BUS 705 and either BUS 750 or BUS 760) in residence at UNH Manchester.
| Code | Title | Credits |
|---|---|---|
| Introductory Business Core Courses | ||
| BUS 400 | Introduction to Business | 4 |
| BUS 405 | Introduction to Business Computer Applications | 4 |
| BUS 430 | Introduction to Business Statistics | 4 |
| BUS 532 | Introduction to Financial Accounting | 4 |
| BUS 533 | Introduction to Managerial Accounting | 4 |
| ECN 411 | Introduction to Macroeconomic Principles | 4 |
| ECN 412 | Introduction to Microeconomic Principles | 4 |
| ENGL 401 | First-Year Writing | 4 |
| MATH 420 | Finite Mathematics | 4 |
| or MATH 422 | Mathematics for Business Applications | |
| or MATH 425 | Calculus I | |
| PTC 500 | Business Communication | 4 |
| Select one of the following: | 4 | |
| Introduction to Web Design and Development | ||
| Mobile Computing First and For Most | ||
| Systems Fundamentals | ||
| Intermediate Business Core | ||
| BUS 601 | Financial Management | 4 |
| BUS 610 | Marketing Principles and Applications | 4 |
| BUS 620 | Organizational Behavior | 4 |
| BUS 690 | Business Program Internship 1 | 1-4 |
| Capstone | ||
| BUS 705 | Business Ethics 2 | 4 |
| BUS 750 | Business Capstone Senior Seminar - Internship 2 | 4 |
| or BUS 760 | BUS SR SEM - Research Project | |
| Area of Study | ||
| Select an area of study | 16 | |
| Total Credits | 81-84 | |
Areas of Study
| Code | Title | Credits |
|---|---|---|
| Business Economics | ||
| Select four of the following courses (including at least one course at 600 level or above): | 16 | |
| Business Program Internship | ||
| Independent Study in Business | ||
| Introduction to Data Science and Analytics | ||
| Business Law and Economics | ||
| Economics for Managers | ||
| Total Credits | 16 | |
| Code | Title | Credits |
|---|---|---|
| Management | ||
| Select four of the following courses: | 16 | |
| Leadership for Managers | ||
| Management of Human Resources | ||
| Training and Development | ||
| Students Consulting Organizations | ||
| Business Communication and Conflict | ||
| Business Program Internship | ||
| Independent Study in Business | ||
| Business Law and Economics | ||
| Economics for Managers | ||
| Total Credits | 16 | |
| Code | Title | Credits |
|---|---|---|
| Marketing | ||
| Select three of the following courses: | 12 | |
| Selling and Sales Management | ||
| Integrated Marketing Communication | ||
| Digital Marketing Applications | ||
| Services Marketing and Operations Management | ||
| International Marketing Strategy Management | ||
| Select one of the following courses or one course not taken from the list above: | 4 | |
| Special Topics in Business Administration | ||
| Business Program Internship (in Marketing or Communication) | ||
| Independent Study in Business (Marketing/Communication Project) | ||
| Introduction to Web Design and Development | ||
| Mobile Computing First and For Most | ||
| Total Credits | 16 | |
| Code | Title | Credits |
|---|---|---|
| Self-Designed | ||
| Select four courses (or 16 credit hours) with faculty approval, including at least one course at 500 level or above | 16 | |
| Total Credits | 16 | |
- 1
Experiential learning is required prior to the last semester at the University. BUS 690 Business Program Internship as an internship course satisfies this requirement. Most students will take two internships at UNH Manchester - (BUS 690 Business Program Internship and BUS 750 Business Capstone Senior Seminar - Internship.)
- 2
Business Capstone Experience (two courses: BUS 705 Business Ethics and one senior business seminar [BUS 750 Business Capstone Senior Seminar - Internship or BUS 760 BUS SR SEM - Research Project], fulfills the Discovery Program capstone requirement for business majors and is taken during the senior year).
Note: Because this is a bachelor of arts program, students must fulfill a language requirement. Efforts will be made to enhance fluency through subsequent courses and community experiences.
This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH Manchester undergraduate students will develop individual academic plans with their professional advisor during the first year at UNH.
Sample Course Sequence
| First Year | ||
|---|---|---|
| Fall | Credits | |
| UMST 401 or UMST 402 | First Year Seminar or Transfer Seminar | 1-2 |
| ENGL 401 | First-Year Writing | 4 |
| BUS 400 | Introduction to Business | 4 |
| Discovery Course | 4 | |
| Elective | 4 | |
| Credits | 17-18 | |
| Spring | ||
| MATH 422 | Mathematics for Business Applications | 4 |
| ECN 411 | Introduction to Macroeconomic Principles | 4 |
| Discovery Course | 4 | |
| BUS 405 | Introduction to Business Computer Applications | 4 |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| Foreign Language | 4 | |
| ECN 412 | Introduction to Microeconomic Principles | 4 |
| BUS 430 | Introduction to Business Statistics | 4 |
| BUS 532 | Introduction to Financial Accounting | 4 |
| Credits | 16 | |
| Spring | ||
| Foreign Language | 4 | |
| BUS 533 | Introduction to Managerial Accounting | 4 |
| PTC 500 | Business Communication | 4 |
| Discovery Course | 4 | |
| Credits | 16 | |
| Third Year | ||
| Fall | ||
| COMP 405 or COMP 415 | Introduction to Web Design and Development or Mobile Computing First and For Most | 4 |
| BUS 601 | Financial Management | 4 |
| BUS 610 | Marketing Principles and Applications | 4 |
| Discovery Course | 4 | |
| Credits | 16 | |
| Spring | ||
| BUS 620 | Organizational Behavior | 4 |
| BUS 690 | Business Program Internship | 4 |
| Discovery Course | 4 | |
| Major Area of Study Course | 4 | |
| Credits | 16 | |
| Fourth Year | ||
| Fall | ||
| BUS 705 | Business Ethics | 4 |
| Discovery Course | 4 | |
| Major Area of Study Course | 4 | |
| Major Area of Study Course | 4 | |
| Credits | 16 | |
| Spring | ||
| BUS 750 or BUS 760 | Business Capstone Senior Seminar - Internship or BUS SR SEM - Research Project | 4 |
| Major Area of Study Course | 4 | |
| Elective | 4 | |
| Elective | 4 | |
| Credits | 16 | |
| Total Credits | 129-130 | |
At the conclusion of the Business program, students should be able to demonstrate:
- Apply breadth and depth of knowledge about business and economic concepts, theories and methodologies, especially in the sub-field concentrations of accounting, finance, management, business ethics, leadership, organizational behavior, human resources, marketing/sales, statistics, business computer/software applications, and business data analytics, and how these varying fields are inter-related and complementary.
- Apply critical thinking skills to the qualitative and quantitative analysis of data through working knowledge of office suite products such as Microsoft Word, Excel, and PowerPoint, PowerBI or Tableau, including analysis of the data’s impact on business decision making in local, national, and global business situations.
- Information literacy, including the ability to find, retrieve, analyze, and communicate information from online or traditional venues in the fields of business, economics, accounting, finance, management, human resources, entrepreneurship, leadership, organizational behavior, marketing, and business ethics.
- Effective interpersonal writing and presentation skills in all types of business and professional communications: memoranda, case studies, analytical reports, data visualizations, slide presentations, and project reports, along with the ability to convey this information with audiences in the private and public sectors, including the ability to lead discussion groups and multi-task project teams.
- Professionalism in the workplace, including sensitivity to cultural differences and an appreciation for the diversity of human experience and perspectives, as well as an understanding of the meaning of engaged citizenship as members of an ethical business community.