Communication Arts Major: Digital Media Option (B.A.)

https://manchester.unh.edu/program/ba/communication-arts-major-digital-media-option

Students choosing the Digital Media option use coursework and hands-on learning to explore the intersections of technology, creativity and artistry with a focus on audio, video and web-based media. Students gain a comprehensive overview of the different stages of a digital media project, from writing and pre-production through production and post-production. Courses cover topics such as web authoring and multimedia, audio and video production, social media and public relations, ethics and law in the digital age, and motion graphics. An internship in the area of digital media is required.

Option Requirements

Students must complete all of the Communication Arts major requirements and will work with their academic advisor to select courses that also satisfy option requirements.

Students must complete all of the Communication Arts major requirements. The option in Digital Media consists of 24 credits as distributed below. Note that some courses may also be used to fulfill the requirements of the Communication Arts major. Courses applied to the option must be completed with a minimum grade of C- and overall GPA of 2.0. Transfer students must complete a minimum of 12 credits, including the Digital Media Internship, at UNH Manchester.

I. Select three of the following (one must be COMP):12
Introduction to Web Design and Development
Mobile Computing First and For Most
Media Writing
Fundamentals of Video Production
Advanced Video Production
Fundamentals of Audio Prod
Advanced Topics in Digital Media Production
II. Select one of the following:4
History and Organization of Advertising
Public Relations
Social Media for Organizations and Business
Ethics and the Law in the Digital Age
III. Select one of the following:4
Communication Technologies and Culture
Independent Study 1
Seminar 1
IV. Complete one, four-credit Digital Media Internship with advisor approval
CA 501Internship/Communication in the Urban Community 14
Total Credits24

 For more information, contact Jeff Klenotic, program coordinator, at Jeffrey.Klenotic@unh.edu or contact the UNH Manchester Office of Admissions, (603) 641-4150.

Upon completion of the Communication Arts program, students will be able to:

  • Analyze how creativity, artistry, narrative, identity, persuasion, and ethics shape messages and relationships produced within a variety of social, organizational, and industry contexts.
  • Demonstrate knowledge and skills that give them expertise and proficiency in areas such as human relations, social media, digital video, audio production, graphic design, writing, and speaking.
  • Know the history of communication practices and understand how media technologies and messages have impacted societies, cultures, organizations, and businesses.
  • Effectively research and creatively explore communication practices, experiences, and trends using high quality sources of information, multiple modes of inquiry, and multiple presentation formats.
  • Identify professional interests or career paths by working with the Internship and Career Planning Office and by engaging with communication settings outside the classroom through internships, service learning, field trips, and independent studies.