Communication Arts Major (B.A.)
Advertising and Public Relations, Cinema and Media Arts, Digital Media, and Human Relations are Degree Options that appear on the official UNH transcript and diploma. The specific requirements for each Degree Option are presented elsewhere in this catalog. Students are encouraged to contact the Communication Arts program coordinator or their academic advisor to discuss whether a Degree Option is the right choice for them.
Students must complete a minimum of 128 credits and satisfy the University's Discovery Program and foreign language requirements. Communication Arts (CA) majors must complete 10 courses (40 credits) and maintain a minimum overall grade point average of 2.0 in the major. Transfer students must complete at least 20 credits in the Communication Arts major at UNH. Communication Arts majors may use up to two CMN and/or CA courses toward both the Communication Arts major and UNH Discovery Program requirements.
|I. Required Core Courses 1|
|CMN 455||Introduction to Media Studies||4|
|CMN 456||Propaganda and Persuasion||4|
|CMN 457||Introduction to Language and Social Interaction||4|
|II. Selected Coursework|
|Select three courses from area A, two from area B, two from area C 2||28|
Students must earn a "C" or better in each course to satisfy CA degree requirements.
Students must earn a "C-" or better in each course to satisfy CA degree requirements.
A. Communication Practices
|Select three of the following:||12|
|Introduction to Public Speaking|
|Internship/Communication in the Urban Community|
|Image and Sound|
|Conflict in Relational Communication|
|Fundamentals of Video Production|
|Advanced Video Production|
|Fundamentals of Audio Prod|
|Advanced Topics in Digital Media Production|
|Special Topics in Applied Communication|
|Graphic Design I|
|Graphic Design II|
B. Communication Practices: Organization, History, and Policy
|Select two of the following:||8|
|History of Film|
|History and Organization of Advertising|
|LGBT Images and Perspectives|
|Communicating in Families|
|Social Media for Organizations and Business|
|Special Topics in Communication Organization, History, and Policy|
|Ethics and the Law in the Digital Age|
|21st Century Journalism: How the News Works|
C. Communication Practices: Theory and Research
|Select two of the following:||8|
|Communication Technologies and Culture|
|Film History/Theory and Method|
The capstone requirement will be satisfied in a student's senior year by completion of a specific four-credit capstone course at the 600 or 700 levels. Students may not enroll in a capstone course until they have completed all three CA program core courses (CMN 455 Introduction to Media Studies, CMN 456 Propaganda and Persuasion, and CMN 457 Introduction to Language and Social Interaction) and all CA Area A and Area B requirements. The capstone course can also fulfill an Area C course requirement.
The capstone experience offers seniors an opportunity to synthesize and apply knowledge and skills gained throughout their communication arts major coursework. The capstone course requires students to conduct an original research study, a creative media project, an internship, community-based research, or an advanced service learning project in communication arts under the close supervision of a communication arts faculty member. Students are strongly encouraged to share their capstone projects with the larger UNH community through participation in the Undergraduate Research Conference, a presentation in the Brown Bag lunch series, publication in the UNH undergraduate journal Inquiry, or presentation in some other public venue. Students should work closely with their advisors to make sure the capstone requirement has been satisfied.
Courses that satisfy this requirement include, but are not limited to:
|CA #601||Exploring Relationships||4|
|CA 615||Film History/Theory and Method||4|
|CA 795||Independent Study||4|
Upon completion of the Communication Arts program, students will be able to:
- Analyze how creativity, artistry, narrative, identity, persuasion, and ethics shape messages and relationships produced within a variety of social, organizational, and industry contexts.
- Demonstrate knowledge and skills that give them expertise and proficiency in areas such as human relations, social media, digital video, audio production, graphic design, writing, and speaking.
- Know the history of communication practices and understand how media technologies and messages have impacted societies, cultures, organizations, and businesses.
- Effectively research and creatively explore communication practices, experiences, and trends using high quality sources of information, multiple modes of inquiry, and multiple presentation formats.
- Identify professional interests or career paths by working with the Internship and Career Planning Office and by engaging with communication settings outside the classroom through internships, service learning, field trips, and independent studies.