Sport Management and Leadership Major (B.S.)
The Sport Management and Leadership Major at UNH prepares students for successful careers in the sport industry. The SML major meets the needs of the ever-changing sport marketplace, by balancing academic preparation through related coursework with extensive opportunities to gain experience in the sport industry. Analyzing and integrating the context/culture of sport is imbedded throughout our curriculum and grounds our students' preparation for careers in interscholastic, intercollegiate, and professional sport, including sport marketing/event managment, coaching/administration, and sports media/communications. SML also prepares students for graduate study in areas such as sport law, sport business or sport psychology.
Majors take a core of foundation courses as well as electives in applied areas such as sport marketing, athletic administration, and sport psychology. Majors must earn a grade of B- or better in SPST 580 Sport Industry, and a grade of C or better in each required University and Sport Management and Leadership course. In addition, a targeted internship experience is required since it is critical to career development. Students in this major are expected to complete a double major in a related field (e.g. business, english/journalism, psychology, education), minor or cognate that insures breadth and depth as well as appropriate knowledge and skills for entry into a sport-related career. Interested students should consult with the undergraduate major coordinator, Gretchen Browne, Gretchen.Browne@unh.edu.
| Code | Title | Credits |
|---|---|---|
| Major Requirements 1 | ||
| Core Req. | ||
| SPST 580 | Sport Industry | 4 |
| SPST 645 | Leadership in Sport | 4 |
| SPST 741 | Social Issues in Contemporary Sport | 4 |
| SPST 650C | Internship in Sport Studies | 1-8 |
| SPST 761 | Senior Seminar in Sport Studies 2 | 4 |
| Focus Areas | ||
| Students must select one of three focus areas-12 credits- 1 required four credit course/8 advisor approved credits from within the focus area. | ||
| Sport Marketing and Event Management | ||
| SPST 564 | Introduction to Sport Marketing | 4 |
| Select 8 credits from the following: | ||
| SPST 630 | Sport Facility and Event Management | 4 |
| SPST 634 | Sport Sponsorship and Sales | 4 |
| SPST 738 | Sport Finance | 4 |
| SPST 764 | Advanced Sport Marketing | 4 |
| SPST 643 | Social Media Marketing in Sport | 4 |
| Coaching/Athletic Administration | ||
| SPST 565 | Principles of Coaching | 4 |
| Select 8 credits from the following | ||
| SPST 565A | Clinical Practice in Coaching | 2 |
| SPST 560 | Sport Psychology | 4 |
| SPST 630 | Sport Facility and Event Management | 4 |
| SPST 780 | Psychological Factors in Sport | 4 |
| SPST 765 | Advanced Topics in Coaching | 4 |
| SPST 521 | Theory of Coaching Basketball | 2 |
| SPST 523 | Theory of Coaching Ice Hockey | 2 |
| SPST 525 | Theory of Coaching Soccer | 2 |
| SPST 528 | Theory of Coaching Track and Field | 2 |
| SPST 740 | Athletic Administration | 4 |
| Sport Media | ||
| SPST 562 | Sport Media Relations | 4 |
| Select 8 credits from the following: | ||
| SPST 643 | Social Media Marketing in Sport | 4 |
| SPST 631 | Sport Media Production | 4 |
| SPST 564 | Introduction to Sport Marketing | 4 |
| SPST 630 | Sport Facility and Event Management | 4 |
| Electives: Select 12 credit hours min. from the following: 3 | ||
| SPST 568 | Global Perspectives in Sport | 4 |
| SPST 764 | Advanced Sport Marketing | 4 |
| SPST 738 | Sport Finance | 4 |
| SPST 634 | Sport Sponsorship and Sales | 4 |
| SPST 564 | Introduction to Sport Marketing | 4 |
| SPST 565A | Clinical Practice in Coaching | 2 |
| PSYC 402 | Statistics in Psychology | 4 |
| or SOC 402 | Statistics | |
| or ADMN 510 | Business Statistics | |
| SPST 560 | Sport Psychology | 4 |
| SPST 562 | Sport Media Relations | 4 |
| SPST 565 | Principles of Coaching | 4 |
| SPST 740 | Athletic Administration | 4 |
| SPST 521 | Theory of Coaching Basketball | 2 |
| SPST 522 | Theory of Coaching Football | 2 |
| SPST 523 | Theory of Coaching Ice Hockey | 2 |
| SPST 525 | Theory of Coaching Soccer | 2 |
| SPST 528 | Theory of Coaching Track and Field | 2 |
| SPST 561 | History of American Sport and Physical Culture | 4 |
| SPST 561W | History of American Sport and Physical Culture | 4 |
| SPST 630 | Sport Facility and Event Management | 4 |
| SPST 631 | Sport Media Production | 4 |
| SPST 643 | Social Media Marketing in Sport | 4 |
| SPST 693 | Teaching Assistantship | 2 |
| SPST 696 | Independent Study | 2-4 |
| SPST 765 | Advanced Topics in Coaching | 4 |
| SPST 780 | Psychological Factors in Sport | 4 |
| SPST 761 | Senior Seminar in Sport Studies 2 | 4 |
| SPST 798 | Special Topics | 1-4 |
| 1 | All students are required to complete an advisor approved double-major, minor, or 20 credits of coursework in a related field and approved in advance by faculty adviser. |
| 2 | Majors must complete a minimum of 150 hours of industry experience before they can take SPST 761 Senior Seminar in Sport Studies. Students must be enrolled as a sport managment and leadership major for one full semester before taking SPST 761 Senior Seminar in Sport Studies. See adviser for details. |
| 3 | Electives can include any courses listed within any focus area or the two additional courses listed below, including an additional 4 credits of internship. Credits applying to a declared focus area cannot also count as elective credits. |
Internal transfers to Sport Management and Leadership must have a 2.5 GPA as well as a minimum grade of C in Statistics ( PSYC 402, SOC 402, ADMN 510 ) and a minimum grade of B- in SPST 580 Sport Industry.
Recommended Major Sequencing of Courses
This list only includes major classes. Students should be registered for, and taking an average of 16 credits per semester to be ‘on track’ to graduate in 4 years. In most semesters, this means a student will be taking Discovery or elective courses, to meet this 16 credit ‘load’.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| ENGL 401 | First-Year Writing | 4 |
| SPST 580 | Sport Industry | 4 |
| Credits | 8 | |
| Spring | ||
| SPST 565 |
Principles of Coaching or Sport Media Relations or Introduction to Sport Marketing |
4 |
| Credits | 4 | |
| Second Year | ||
| Fall | ||
| PSYC 402 |
Statistics in Psychology or Statistics or Business Statistics |
4 |
| SPST 645 | Leadership in Sport | 4 |
| Credits | 8 | |
| Spring | ||
| Sport Mgmt & Leadership Focus Area Elective | 4 | |
| Minor/Cognate Course | 4 | |
| Sport Management and Leadership Elective | 4 | |
| Credits | 12 | |
| Third Year | ||
| Fall | ||
| SPST 650C | Internship in Sport Studies | 1-8 |
| Sport Management & Leadership Focus Area Elective | 4 | |
| Minor/Cognate Course | 4 | |
| Credits | 9-16 | |
| Spring | ||
| SPST 741 | Social Issues in Contemporary Sport | 4 |
| Sport Management and Leadership Elective | 4 | |
| Minor/Cognate Course | 4 | |
| Credits | 12 | |
| Fourth Year | ||
| Fall | ||
| SPST 761 | Senior Seminar in Sport Studies | 4 |
| SPST 650C | Internship in Sport Studies | 1-8 |
| Minor Cognate Course | 4 | |
| Credits | 9-16 | |
| Spring | ||
| Sport Management and Leadership Elective | 4 | |
| Minor Cognate Course | 4 | |
| Credits | 8 | |
| Total Credits | 70-84 | |