Business Administration Major: Marketing Option (B.S.)

https://paulcollege.unh.edu/node/440

The Option in Marketing focuses on how to develop, establish, and maintain products and services of high value for customers as well as how to deliver and communicate them, from both digital and traditional perspectives. The option addresses key linkages critical to effective customer and brand management, from understanding customer needs and problems to delivering appropriate solutions and services. It further examines decision choices facing managers concerning market selection, entry timing, positional advantage to be pursued, targeting, and executional approaches.

A typical plan of study follows, showing the major-required courses. Students take 16-18 credits per semester. Discovery Program requirements (including the Inquiry requirement in the first two years) and elective courses are taken as well. Students are expected to follow this course plan. In the first three semesters, students cannot take more than two major courses in a single semester. The options have different requirements, which are provided below. For a detailed schedule/plan of study for each option, students should check with the Paul College Undergraduate Programs and Advising Office for specific recommendations.

Business Adminsistration core requirements:
ADMN 400Introduction to Business4
ADMN 403Computing Essentials for Business1
ADMN 410Management Information Systems4
ADMN 420Business Statistics4
ADMN 502Financial Accounting4
ADMN 503Managerial Accounting4
ADMN 570Introduction to Financial Management4
ADMN 575Behavior in Organizations4
ADMN 580Quantitative Decision Making4
ADMN 585Marketing4
ADMN 703Strategic Management: Decision Making 14
ECON 401Principles of Economics (Macro)4
ECON 402Principles of Economics (Micro)4
MATH 420Finite Mathematics4
or MATH 424A Calculus for Social Sciences
PHIL 430Ethics and Society4
PAUL 405Freshman Academic Experience I1
PAUL 406Freshman Academic Experience II1
1

This is the capstone course in the business administration  program, and satisfies the capstone requirement of  the Discovery Program.

Depending of the choice of option and the specific requirements thereof, students may be able to take PAUL or non-PAUL electives in their junior or senior year.

Option in Marketing

Required courses:
MKTG 752Marketing Research4
MKTG 753Consumer/Buyer Behavior4
MKTG 762Marketing Workshop4
MKTG 763Marketing Analytics4
At least two additional 700-level marketing (MKTG) courses 18
Total Credits24
1

Offerings will vary from semester to semester.

For additional courses, students are encouraged to meet with department faculty or with the Academic Advising Office for help in choosing a career track and additional courses.