Business Major (B.A.) Manchester
https://manchester.unh.edu/program/ba/business-major
The bachelor of arts in business has a strong interdisciplinary focus. The curriculum adheres to a philosophy that effective decision making requires a broad understanding of the institutional and cultural climate within which businesses are operating. The program uses the resources of Manchester's business community and its economic strengths to provide students with skills, knowledge, and opportunities.
The business program offers areas of focus in accounting, business economics, management (including human resources), and marketing/sales. Students with a unique interest can create a self-designed concentration with approval of their advisor and the coordinator of the business program.
The culminating capstone experience enables students to apply their knowledge in the form of an internship or applied senior project. Because this is a bachelor of arts program, students fulfill the foreign language requirement. Students have the opportunity to enhance their knowledge through community experiences and internships. Graduates of UNH Manchester's business program are in demand because they offer future employers a portfolio of practical skills and theoretical knowledge, coupled with applied experiences through internships, leading to effective communication and leadership.
Students must complete 128 credits to graduate. Each required course must be completed with a minimum grade of C-. Students must attain a minimum GPA of 2.0 in major courses required for graduation. Majors cannot use BUS 430 Introduction to Business Statistics, ECN 411 Introduction to Macroeconomic Principles, or ECN 412 Introduction to Microeconomic Principles to satisfy both Discovery Program and major requirements. Transfer students must complete at least half of their credits in the major and the 8-credit capstone experience (BUS 705 Business Ethics and either BUS 750 Business Capstone Senior Seminar - Internship or BUS 760 BUS SR SEM - Research Project) in residence at UNH Manchester.
| Code | Title | Credits |
|---|---|---|
| Introductory Business Core Courses | ||
| BUS 400 | Introduction to Business | 4 |
| BUS 405 | Introduction to Business Computer Applications | 4 |
| BUS 430 | Introduction to Business Statistics | 4 |
| BUS 532 | Introduction to Financial Accounting | 4 |
| BUS 533 | Introduction to Managerial Accounting | 4 |
| ECN 411 | Introduction to Macroeconomic Principles | 4 |
| ECN 412 | Introduction to Microeconomic Principles | 4 |
| ENGL 401 | First-Year Writing | 4 |
| MATH 420 | Finite Mathematics | 4 |
| or MATH 422 | Mathematics for Business Applications | |
| or MATH 425 | Calculus I | |
| PTC 500 | Business Communication | 4 |
| Select one of the following: | 4 | |
| Introduction to Web Design and Development | ||
| Mobile Computing First and For Most | ||
| Introduction to Programming | ||
| Systems Fundamentals | ||
| Intermediate Business Core | ||
| BUS 601 | Financial Management | 4 |
| BUS 610 | Marketing Principles and Applications | 4 |
| BUS 620 | Organizational Behavior | 4 |
| BUS 690 | Business Program Internship 1 | 1-4 |
| Capstone | ||
| BUS 705 | Business Ethics 2 | 4 |
| BUS 750 | Business Capstone Senior Seminar - Internship 2 | 4 |
| or BUS 760 | BUS SR SEM - Research Project | |
| Area of Study | ||
| Select an area of study | 16 | |
| Total Credits | 81-84 | |
Areas of Study
| Code | Title | Credits |
|---|---|---|
| Business Economics | ||
| Select four of the following courses (including at least one course at 600 level or above): | 16 | |
| Business Program Internship | ||
| Independent Study in Business | ||
| Introduction to Data Science and Analytics | ||
| Business Law and Economics | ||
| Economics for Managers | ||
| Total Credits | 16 | |
| Code | Title | Credits |
|---|---|---|
| Management | ||
| Select four of the following courses: | 16 | |
| Leadership for Managers | ||
| Management of Human Resources | ||
| Training and Development | ||
| Students Consulting Organizations | ||
| Business Communication and Conflict | ||
| Business Program Internship | ||
| Independent Study in Business | ||
| Business Law and Economics | ||
| Economics for Managers | ||
| Total Credits | 16 | |
| Code | Title | Credits |
|---|---|---|
| Marketing | ||
| Select three of the following courses: | 12 | |
| Selling and Sales Management | ||
| Integrated Marketing Communication | ||
| Digital Marketing Applications | ||
| Services Marketing and Operations Management | ||
| International Marketing Strategy Management | ||
| Select one of the following courses or one course not taken from the list above: | 4 | |
| Special Topics in Business Administration | ||
| Applications in Business Management | ||
| Business Program Internship (in Marketing or Communication) | ||
| Independent Study in Business (Marketing/Communication Project) | ||
| Introduction to Web Design and Development | ||
| Mobile Computing First and For Most | ||
| Total Credits | 16 | |
| Code | Title | Credits |
|---|---|---|
| Self-Designed | ||
| Select four courses (or 16 credit hours) with faculty approval, including at least one course at 500 level or above | 16 | |
| Total Credits | 16 | |
- 1
Experiential learning is required prior to the last semester at the University. BUS 690 Business Program Internship as an internship course satisfies this requirement. Most students will take two internships at UNH Manchester - (BUS 690 Business Program Internship and BUS 750 Business Capstone Senior Seminar - Internship.)
- 2
Business Capstone Experience (two courses: BUS 705 Business Ethics and one senior business seminar [BUS 750 Business Capstone Senior Seminar - Internship or BUS 760 BUS SR SEM - Research Project], fulfills the Discovery Program capstone requirement for business majors and is taken during the senior year).
Note: Because this is a bachelor of arts program, students must fulfill a language requirement. Efforts will be made to enhance fluency through subsequent courses and community experiences.
For more information, contact Yvette Lazdowski, program coordinator or the Office of Admissions, (603) 641-4150.
This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH Manchester undergraduate students will develop individual academic plans with their professional advisor during the first year at UNH.
Sample Course Sequence
| First Year | ||
|---|---|---|
| Fall | Credits | |
| UMST 401 or UMST 402 |
First Year Seminar or Transfer Seminar |
1 |
| ENGL 401 | First-Year Writing | 4 |
| BUS 400 | Introduction to Business | 4 |
| Discovery Course | 4 | |
| Elective | 4 | |
| Credits | 17 | |
| Spring | ||
| MATH 422 | Mathematics for Business Applications | 4 |
| ECN 411 | Introduction to Macroeconomic Principles | 4 |
| Discovery Course | 4 | |
| BUS 405 | Introduction to Business Computer Applications | 4 |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| Foreign Language | 4 | |
| ECN 412 | Introduction to Microeconomic Principles | 4 |
| BUS 430 | Introduction to Business Statistics | 4 |
| BUS 532 | Introduction to Financial Accounting | 4 |
| Credits | 16 | |
| Spring | ||
| Foreign Language | 4 | |
| BUS 533 | Introduction to Managerial Accounting | 4 |
| PTC 500 | Business Communication | 4 |
| Discovery Course | 4 | |
| Credits | 16 | |
| Third Year | ||
| Fall | ||
| COMP 405 or COMP 415 |
Introduction to Web Design and Development or Mobile Computing First and For Most |
4 |
| BUS 601 | Financial Management | 4 |
| BUS 610 | Marketing Principles and Applications | 4 |
| Discovery Course | 4 | |
| Credits | 16 | |
| Spring | ||
| BUS 620 | Organizational Behavior | 4 |
| BUS 690 | Business Program Internship | 4 |
| Discovery Course | 4 | |
| Major Area of Study Course | 4 | |
| Credits | 16 | |
| Fourth Year | ||
| Fall | ||
| BUS 705 | Business Ethics | 4 |
| Discovery Course | 4 | |
| Major Area of Study Course | 4 | |
| Major Area of Study Course | 4 | |
| Credits | 16 | |
| Spring | ||
| BUS 750 or BUS 760 |
Business Capstone Senior Seminar - Internship or BUS SR SEM - Research Project |
4 |
| Major Area of Study Course | 4 | |
| Elective | 4 | |
| Elective | 4 | |
| Credits | 16 | |
| Total Credits | 129 | |
At the conclusion of the Business program, students should be able to demonstrate:
- Breadth and depth of knowledge about business and economic concepts, theories and methodologies, especially in the sub-field concentrations of: accounting/finance (full option), management/organizational behavior/ human relations, marketing/sales, and business economics, and how these varying fields are inter-related and complementary.
- Ability to analyze the effects of economic, social and political forces on changing local, national and global business by employing a multidisciplinary and interdisciplinary approach rooted in the social sciences and ethics.
- Ability to apply business and economic social science research to real-world, case based, situations in order to craft workable solutions that will yield to increased success and profit.
- Information literacy (ability to find, retrieve and analyze information) in the fields of business, economics, accounting/finance, marketing through use of proven and reliable private and public sector resources, including: articles, studies and research reports using UNH library resources such as ebscohost.
- Ability to lead discussion groups and project teams to effective conclusions – written and oral, delivered in or out of the classroom.
- Adeptness at multiple kinds of qualitative and quantitative analysis of data, particularly data found in, but not limited to, private and public sector reports.
- Effective writing skills in all types of business and professional writing: memoranda, case studies, analytical and project reports.
- Essential grasp of cogent presentation methods and techniques in the classroom, in front of visitors and peers.
- Sensitivity to cultural differences and an appreciation for the diversity of human experience and perspectives.
- An understanding of the importance of engaged citizenship in building healthy communities at every level (local, national and global).
- Display professionalism in the workplace, in both service learning and internship contexts.