Business Major (B.A.) Manchester

https://manchester.unh.edu/program/ba/business-major

The bachelor of arts in business has a strong interdisciplinary focus. The curriculum adheres to a philosophy that effective decision making requires a broad understanding of the institutional and cultural climate within which businesses are operating. The program uses the resources of Manchester's business community and its economic strengths to provide students with skills, knowledge, and opportunities.

The business program offers areas of focus in accounting, business economics, management (including human resources), and marketing/sales. Students with a unique interest can create a self-designed concentration with approval of their advisor and the coordinator of the business program.

The culminating capstone experience enables students to apply their knowledge in the form of an internship or applied senior project. Because this is a bachelor of arts program, students fulfill the foreign language requirement. Students have the opportunity to enhance their knowledge through community experiences and internships. Graduates of UNH Manchester's business program are in demand because they offer future employers a portfolio of practical skills and theoretical knowledge, coupled with applied experiences through internships, leading to effective communication and leadership.

Students must complete 128 credits to graduate. Each required course must be completed with a minimum grade of C-. Students must attain a minimum GPA of 2.0 in major courses required for graduation. Majors cannot use BUS 430 Introduction to Business Statistics, ECN 411 Introduction to Macroeconomic Principles, or ECN 412 Introduction to Microeconomic Principles to satisfy both Discovery Program and major requirements. Transfer students must complete at least half of their credits in the major and the 8-credit capstone experience (BUS 705 Business Ethics and either BUS 750 Business Capstone Senior Seminar - Internship or BUS 760 BUS SR SEM - Research Project) in residence at UNH Manchester.

Introductory Business Core Courses
BUS 400Introduction to Business4
BUS 405Introduction to Business Computer Applications4
BUS 430Introduction to Business Statistics4
BUS 532Introduction to Financial Accounting4
BUS 533Introduction to Managerial Accounting4
ECN 411Introduction to Macroeconomic Principles4
ECN 412Introduction to Microeconomic Principles4
ENGL 401First-Year Writing4
MATH 420Finite Mathematics4
or MATH 422 Mathematics for Business Applications
or MATH 425 Calculus I
PTC 500Business Communication4
Select one of the following:4
Introduction to Web Design and Development
Mobile Computing First and For Most
Introduction to Programming
Systems Fundamentals
Intermediate Business Core
BUS 601Financial Management4
BUS 610Marketing Principles and Applications4
BUS 620Organizational Behavior4
BUS 690Business Program Internship 11-4
Capstone
BUS 705Business Ethics 24
BUS 750Business Capstone Senior Seminar - Internship 24
or BUS 760 BUS SR SEM - Research Project
Area of Study
Select an area of study16
Total Credits81-84

Areas of Study

Business Economics

Select four of the following courses (including at least one course at 600 level or above):16
Entrepreneurial Application through Enactus
Business Program Internship
Independent Study in Business
Introduction to Data Science and Analytics
Money, Banking and Macroeconomic Activity
Business Law and Economics
Economics for Managers
Total Credits16

Management

Select four of the following courses:16
Leadership for Managers
Management of Human Resources
Training and Development
Business Communication and Conflict
Business Program Internship
Independent Study in Business
Business Law and Economics
Economics for Managers
Total Credits16

Marketing

Select three of the following courses:12
Selling and Sales Management
Integrated Marketing Communication
Digital Marketing Applications
Services Marketing and Operations Management
International Marketing Strategy Management
Select one of the folllowing courses or one course not taken from the list above:4
Special Topics in Business Administration
Applications in Business Management
Business Program Internship (in Marketing or Communication)
Independent Study in Business (Marketing/Communication Project)
Introduction to Web Design and Development
Mobile Computing First and For Most
Total Credits16

Self Designed

Select four courses (or 16 credit hours) with faculty approval, including at least one course at 500 level or above16
Total Credits16

For more information, contact Kelly Kilcrease, program coordinator, at Kelly.Kilcrease@unh.edu, or contact the Office of Admissions, (603) 641-4150.

At the conclusion of the Business program, students should be able to demonstrate:

  • Breadth and depth of knowledge about business and economic concepts, theories and methodologies, especially in the sub-field concentrations of: accounting/finance (full option), management/organizational behavior/ human relations, marketing/sales, and business economics, and how these varying fields are inter-related and complementary.
  • Ability to analyze the effects of economic, social and political forces on changing local, national and global business by employing a multidisciplinary and interdisciplinary approach rooted in the social sciences and ethics.
  • Ability to apply business and economic social science research to real-world, case based, situations in order to craft workable solutions that will yield to increased success and profit.
  • Information literacy (ability to find, retrieve and analyze information) in the fields of business, economics, accounting/finance, marketing through use of proven and reliable private and public sector resources, including: articles, studies and research reports using UNH library resources such as ebscohost.
  • Ability to lead discussion groups and project teams to effective conclusions – written and oral, delivered in or out of the classroom.
  • Adeptness at multiple kinds of qualitative and quantitative analysis of data, particularly data found in, but not limited to, private and public sector reports.
  • Effective writing skills in all types of business and professional writing: memoranda, case studies, analytical and project reports.
  • Essential grasp of cogent presentation methods and techniques in the classroom, in front of visitors and peers.
  • Sensitivity to cultural differences and an appreciation for the diversity of human experience and perspectives.
  • An understanding of the importance of engaged citizenship in building healthy communities at every level (local, national and global).
  • Display professionalism in the workplace, in both service learning and internship contexts.