Marketing Major (B.S.)

https://cps.unh.edu/online/program/bs/marketing

The Marketing degree provides a strong foundation in the key knowledge areas of the field. Studies combine essential business courses with specialized learning in such topics as global marketing, consumer behavior, branding, and social media. Graduates will be prepared to deploy creative and data-driven approaches to advance organizational objectives and business strategy.

Degree Requirements

Minimum Credit Requirement: 120 credits

Minimum Residency Requirement: 30 credits must be taken at UNH

Minimum Cumulative GPA: 2.0 is required for conferral*

Core Curriculum Required: General Education Program

Major, Option and Elective Requirements as indicated.

*GPA: Major and any state certification GPA requirements may be higher and are indicated in program details.

A minimum grade of C- is required in all Major coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor, and General Education requirements with only one overlap being utilized between the Major and Minor. Please note that Option requirements are considered part of the Major. Students must complete 16 upper-level credits in majors within the College of Professional Studies, Online.

General Education Program Requirements

A minimum grade of D- is required in all General Education coursework. Students are allowed a maximum of two course overlaps. Overlaps can be used between Major, Minor and General Education requirements with only one overlap being utilized between the Major and Minor.

All General Education requirements, including CRIT 602 Advanced Critical Analysis and Strategic Thinking and IDIS 601 Interdisciplinary Seminar, must be taken prior to the capstone.

Course List
Code	Title	Credits
ENG 420	The Writing Process	4
COM 460	Interpersonal Communication and Group Dynamics	4
COM 480	Visual Communication	4
CRIT 501	Introduction to Critical Inquiry	4
Select one of the following:		4
MTH 402	Math for Our World
MTH 504	Statistics
MTH 510	Pre-Calculus
Knowledge of Human Behavior & Social Systems		4
Knowledge of the Physical & Natural World		4
Knowledge of Human Thought & Expression		4
CRIT 602	Advanced Critical Analysis and Strategic Thinking	4
IDIS 601	Interdisciplinary Seminar	4
Total Credits		40

Writing Program Requirements

All bachelor's degree candidates are required to complete four writing intensive courses as part of the University Writing Program Requirements as follows:

Course List
Code	Title	Credits
ENG 420	The Writing Process
One Writing Intensive course in the Major
One Writing Intensive course at the 600-level or above
One Additional Writing Intensive Course

Writing Intensive courses are identified with the label "Writing Intensive Course" in the "Attributes" section of the course description and/or a W following the course number.

Major Requirements

Prior to capstone enrollment, students are expected to complete the majority of their required major courses along with CRIT 602 Advanced Critical Analysis and Strategic Thinking and IDIS 601 Interdisciplinary Seminar. Students should consult with their advisor regarding specific major courses that may be completed with their capstone. Academic Advisor approval is required for registration to be processed.

Course List
Code	Title	Credits
Major in Marketing
Foundation Courses
APST 405	Career Development and Planning	2
ART 512	Fundamentals of Design	4
CMPL 402	Excel	2
MGMT 569	Budget Management	4
MKT 510	Principles of Marketing	4
Intermediate Courses
COM 647	Writing for Visual Media	4
DAT 510	Introduction to Data Analytics	4
MKT 517	Consumer Behavior	4
MKT 600	Social Media Marketing	4
Advanced Courses
MKT 612	Agile Marketing	4
MKT 615	Digital Storytelling and Brand Management	4
MKT 618	Sales Management	4
MKT 645	Marketing Research	4
MKT 720	Digital Advertising	4
MKT 723	Marketing Design and Usability	4
Integrative Capstone
MGMT 795	Integrative Capstone: Industry-Based Internship	4
or MGMT 797	Integrative Capstone: Industry-Based Project
Total Credits		60

Electives

Open electives are courses students will need to take in addition to their general education and major requirements in order to satisfy the remaining credit totals for their programs. Open electives are defined as any credit course offered by the College not already included in the student's general education, major, option or minor. Students will need 120 credits total to graduate with a bachelor's degree from the Online Division of the College of Professional Studies.

This degree plan is a sample and does not reflect the impact of transfer credit or current course offerings. UNH CPS Online undergraduate students should develop individual academic plans with their academic advisor during their first year at UNH.

Sample Course Sequence

Plan of Study Grid
First Year
Fall		Credits
APST 405	Career Development and Planning	2
CMPL 402	Excel	2
ENG 420	The Writing Process	4
MKT 510	Principles of Marketing	4
General Education Course		4
	Credits	16
Spring
COM 460	Interpersonal Communication and Group Dynamics	4
CRIT 501	Introduction to Critical Inquiry	4
MTH 402 or MTH 504 or MTH 510	Math for Our World or Statistics or Pre-Calculus	4
General Education Course		4
	Credits	16
Second Year
Fall
ART 512	Fundamentals of Design	4
COM 480	Visual Communication	4
MGMT 569	Budget Management	4
Elective		4
	Credits	16
Spring
DAT 510	Introduction to Data Analytics	4
MKT 517	Consumer Behavior	4
General Education Course		4
Elective		4
	Credits	16
Third Year
Fall
CRIT 602	Advanced Critical Analysis and Strategic Thinking	4
MKT 600	Social Media Marketing	4
MKT 612	Agile Marketing	4
MKT 615	Digital Storytelling and Brand Management	4
	Credits	16
Spring
COM 647	Writing for Visual Media	4
Elective		4
MKT 618	Sales Management	4
MKT 723	Marketing Design and Usability	4
	Credits	16
Fourth Year
Fall
IDIS 601	Interdisciplinary Seminar	4
MKT 645	Marketing Research	4
MKT 720	Digital Advertising	4
Elective		4
	Credits	16
Spring
MGMT 797 or MGMT 795	Integrative Capstone: Industry-Based Project or Integrative Capstone: Industry-Based Internship	4
Elective		4
	Credits	8
	Total Credits	120

Identify the activities/issues in marketing that may present ethical challenges and articulate the consequences associated with the unethical behavior.
Apply relevant marketing theories and models to contemporary marketing issues and professional practice.
Recognize the role of marketing in today’s global society.
Demonstrate multi-channel communication skills including oral, written, audio/visual and digital.
Identify and analyze contemporary marketing problems and situations.
Collect, review, and analyze consumer and sales data to make informed marketing decisions.